There are several encouraging development in giving trends in India; increasing internet penetration and use of social media are spurring awareness across society for individual giving and the causes that people support. Moreover, it shows a vibrant culture of generosity across all forms of giving from donating to volunteering through to engaging in civil society. To this end, the second edition of the India Giving report shines much needed light on charitable endeavours across civil society and illustrates the nature of individual giving.
CAF's philosophy of making giving count is aimed at achieving this both for corporations and individuals, through various strategic giving mechanisms that have been set up over the years. CAF's intent is to make the process of giving easier, more transparent and ultimately fulfilling for donors and volunteers.
The India Giving 2019 report is one of an international series, produced across the CAF Global Alliance, a world-leading network of organisations working at the forefront of philanthropy and civil society. The series also includes reports covering Australia, Brazil, Bulgaria, Canada, Russia, South Africa, the United States, and the UK.
This is the second edition of this unique collection of country reports. As the series grows CAF will be able to look at trends in giving for the first time: why and how people of different ages and social groups give in different countries; the way they give and who they give to, as well as gaining a better understanding of people’s participation in social and civic activities beyond financial donations and volunteering.
CAF's analysis provides these key findings for individual giving in India:
Nearly three quarters (72%) of those surveyed report giving money in the past 12 months, either by donating to a charity, by giving to a church/religious organisation, or by sponsoring someone
Helping the poor was the most popular cause for Indians to have donated to (55%).
The median amount donated or sponsored in the last year was 5,000 rupees, remaining consistent since 2017.
Giving using cash was the most popular method of donation (68%).
More than half of Indians (52%) have volunteered in the last year, with supporting children being the most popular cause.
Women are more likely to have either volunteered or donated to women’s rights than men.
Eight in ten (81%) believe that charities have had a positive impact on their local communities, 76%on India as a whole, while 71% said they have had a positive impact internationally. Those on higher household incomes feel more positively about the impact of charities.
For more information, please see the full report attached below.
The report was authored by the Charities Aid Foundation (CAF), posted on cafindia.org in April 2019.
Photo Credit: Arian Zwegers
The views expressed in this article and the report attached are the author's own and do not necessarily reflect those of the SDG Philanthropy Platform. The SDG Philanthropy Platform is a global initiative that connects philanthropy with knowledge and networks that can deepen collaboration, leverage resources and sustain impact, driving SDG delivery within national development planning. It is led by the United Nations Development Programme (UNDP) and Rockefeller Philanthropy Advisors (RPA), and supported by the Conrad N. Hilton Foundation, Ford Foundation, Oak Foundation, Brach Family Charitable Foundation, and many others.